MUSEUM OF ILLUSIONS

The Museum of Illusions project has been a resounding success story, encompassing eight locations to date, with my direct involvement in five of them. Our process began with thorough site surveys and precise wall measurements, followed by delivering detailed dimensions to the client. Subsequently, I oversaw the creation of drawings and designs, ensuring alignment with client expectations. Producing proofs using appropriate materials, I facilitated seamless communication between clients and our production team, ensuring timely delivery of graphics to our installers.

Typically requiring two months per location, we streamlined operations to complete each project within a condensed timeframe of 10 to 15 days upon receiving necessary files. This approach involved managing graphic executions spanning 2500 to 3000 sq ft per site, meticulously tailored to fit the available space while adhering to stringent quality standards.

For the 2022 Toronto MOI project, my initial challenge was acclimating to its scope and complexity, crucial for delivering accuracy under stringent time constraints.

• Challenges:
  The project demanded meticulous attention to detail, especially concerning color accuracy in shades of blue—a notoriously challenging color in CMYK format. With only 15 days to complete everything before the museum’s opening ceremony just 18 days after receiving the files, time was of the essence.
• Solution:
  To ensure precision, I implemented several strategies. First, I provided color samples and calibrated our printers to match exact color requirements. Additionally, I closely adhered to project specifications, delivering files tailored precisely to the client’s needs.
• Success:
  Effective site surveys, thorough proofing, and continuous communication with the client team were pivotal to our success. By meticulously managing these aspects, we not only met but exceeded expectations, ensuring a seamless execution of the project despite its challenges.